Wednesday, November 11, 2009

Oprah Winfrey Settles "Aha Moments" Suit With Insurance Company

insurance company

Los Angeles, CA (CNS) - Oprah Winfrey's "aha moments" has been settled. The media magnate's production company Harpo has amicably settled with an insurance company that sued them over the rights to the phrase.

Earlier this year, Harpo asked Mutual of Omaha to stop using "aha moment" in its insurance and financial products slogan because it apparently promotes association with Oprah, who also uses the phrase on her program to describe "flashes of understanding."

Mutual responded with a lawsuit, showing Harpo that it had obtained preliminary approval of a trademark for the phrase. It added that it came up with the slogan in early 2008.

The insurance company wanted the court to grant them a legal declaration that allows it to use the slogan and states that it has not infringed on Oprah's rights. Harpo made no response to the legal move.

It has been learned now that Mutual asked for their lawsuit to be dismissed last month.

Terms of the settlement have not been revealed.