Friday, September 25, 2009

Sun Life Financial advisors "step out" in support of

sun life insurance

Eighty Sun Life Financial advisors from Atlantic Canada donned pedometers at their annual golf tournament yesterday to encourage and support the "get active" message as part of the ParticipACTION Sun Life - Inspire the nation campaign.

"The message we're sending through our partnership with ParticipACTION is that getting active is part of a healthy lifestyle," said Kevin Strain, Senior Vice-President, Individual Insurance and Investments, Sun Life Financial Canada. "The role of our Sun Life Financial advisors is to help provide lifetime financial security to our customers and we believe that personal health is an important factor in your overall financial well-being."

Kelly Murumets, President and CEO, ParticipACTION, also attended the tournament and shared her thoughts on the importance of finding ways to encourage family, friends and colleagues to join the physical activity movement.

"We're facing an inactivity crisis in Canada, but if we work together, we can achieve a healthier, more active future for our country," said Murumets. "Everyone can get inspired to get moving. You may be surprised that simple steps can make a big difference-and your actions just may inspire others to do the same."

Throughout the summer, the official ParticipACTION Sun Life - Inspire the nation tour travelled across the country with events that offered free pedometers to attendees and encouraged Canadians to record and share their ParticipACTION stories at the "Inspiration Booth."


The tour itself ended on August 27, but the campaign continues to live on through events like the golf tournament in Newfoundland and a booth at the Fall Flavours event in Charlottetown, PEI on Sunday, October 4. More information about the get active message along with the tour's inspiring video messages from Canadians can be found on